Gulaylar Group, the global jewelry company that’s revolutionizing Manhattan’s Diamond District with a high-end mall at the International Gem Tower, has secured tenants for 80 percent of the available space within a record time-frame of two months, Vice President Mehmet Gulay said today.
The 16,000 square-foot IGT Jewelry Shopping Mall, located on the first three floors of the Extell Development Co.’s new tower, includes 80 linear feet fronting West 47th Street between Fifth and Sixth Avenues. That city block, known as the Diamond District because it houses 25 exchanges with hundreds of independently operated open booths, will be given Madison Avenue glamour as Gulaylar gathers the best jewelers in New York and the world into an ultra-modern setting with state-of-the-art security.
“We’ve been in the Diamond District for 15 years, and one of its drawbacks has historically been that the surroundings don’t visually convey the quality of the merchandise available here,” Gulay said. “It’s a matter of image. Our mall addresses that, providing the tasteful luxury, comfort and security that clients demand when making an investment of this size and nature.”
In addition to the mall’s retail and wholesale boutiques, jewelry repairers, designers and gemstone polishers will offer their services in elegantly designed double-height spaces, each enclosed to offer greater privacy to clients.
“We are creating a shopper’s paradise, where fine-jewelry customers can find whatever they want under one roof while enjoying the confidence that comes from dealing with the most qualified and trustworthy merchants in luxurious, secure surroundings,” Gulay said. Gulaylar, based in Istanbul, acquired the retail condo in March of this year and plans to open the mall in the first quarter of 2014.
The company is drawing on 90 years of experience in jewelry as well as expertise in retail property development for the project. Its premises will comprise 50 shops as well as a café and Foreign Trade Zone offices, Gulaylar Group said. The fully furnished space, where construction work and interior design are ongoing, features vaults, showcases, tables, chairs and lighting, as well as Internet access and two luxurious elevators for tenants’ use. Modern infrastructure for light jewelry manufacturing includes an industry-specific ventilation and filtration system.
The mall’s tenants will further benefit from its location in the beautifully appointed Gem Tower, which New York City officials have said gives the district an international jewelry center comparable to other global markets such as Shanghai and Dubai.
“The wholesalers, retailers, manufacturers and designers that make up NYC’s jewelry industry are a valuable part of the local economy, but the center of the industry – the 47th Street Diamond District – has seen modest private investment in recent decades,” Mayor Michael Bloomberg said when the building was announced in 2009. “The Gem Tower rectified that,” he said, “by providing much-needed room for international companies that want to locate in the district as well as local businesses that want to expand.”