Published On: Wed, Mar 14th, 2012

‘All-American Muslim’ will not be picked up for second season

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DEARBORN — The city’s spot in the reality TV limelight came to an unceremonious end with the conclusion of the “All-American Muslim” series on TLC.

Citing slumping viewership, the network announced last Wednesday it would not pick up the show for a second season.

After a strong start, ratings faded. Viewership for the premier was 1.7 million, but by the eighth and final episode only about 729,000 people tuned in.

The show was aimed at portraying Muslims in the kind of everyday situations typical of reality programming, but it ended up sparking a considerable controversy after at least two companies pulled ads.

A national boycott was launched by Arab and civil rights groups against home improvement giant Lowe’s after it acknowledged it had stopped advertising on the show because of complaint letters it received.

The Florida Family Association, a small, conservative-issues group, launched a mass mail campaign to All-American Muslim advertisers urging them to stop their sponsorships because the show didn’t focus on radical Islam. Lowe’s was one of the companies targeted in the campaign.

All-American Muslim was the first widely distributed television series in America to focus exclusively on Muslims.

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